DESCRIPTIONWhat should a product, service, or integrated business solution cost? How much is it worth to the buyer? What is the appropriate rate of return or profitability for a product or service? What constitutes a fair and reasonable price? How can a buyer ensure they are not paying too much? How can sellers maximize both sales revenue and profitability in a consistent manner? The answers to the above stated questions range from simple to complex and are the focus of this book.