With fewer opportunities for information exchange between government and industry, how can small businesses position themselves to both understand and be recognized by their potential government customers during the market research phase? This seminar examines the intersection between government market research and the realities of market research and development that are necessary for government contractors. We’ll look at the purpose of government market research, ways to segment potential markets, and how to develop real-world customer relationships.
Copyright (c) 2014 National Contract Management Association. All rights reserved. The listings and the contents of this work are proprietary and cannot be reproduced in any format without written permission from the copyright holder.
This program will provide insider insight from a former long-time government contract administrator, as well as practical tools successfully used by a business development executive.
This is a downloadable product in the form of a zip file. The zip file contains the following: - File(s) to run Webinar on Demand
-1 Read Me file
-1 printable PDF file containing the Certificate of Completion and copy of the PowerPoint slides