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WOD: Market Research for Small Business in a Time of Limited Interaction 01.16.2014 170093
by Patricia Miller and Derrick Williams
Author / Presenter:Patricia Miller and Derrick Williams
Date published:Jan 16, 2014
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Non-member price: 50.00
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With fewer opportunities for information exchange between government and industry, how can small businesses position themselves to both understand and be recognized by their potential government customers during the market research phase? This seminar examines the intersection between government market research and the realities of market research and development that are necessary for government contractors. We’ll look at the purpose of government market research, ways to segment potential markets, and how to develop real-world customer relationships.

This program will provide insider insight from a former long-time government contract administrator, as well as practical tools successfully used by a business development executive.
This is a downloadable product in the form of a zip file. The zip file contains the following: - File(s) to run Webinar on Demand
-1 Read Me file
-1 printable PDF file containing the Certificate of Completion and copy of the PowerPoint slides

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